Privacy policy

Fit Wisdom Privacy Policy

At Fit Wisdom, we respect your privacy and take the protection of your personal information seriously.

This Privacy Policy explains how we collect, use, store, share, and protect your information when you visit our website, purchase a fitness or nutrition programme, complete a questionnaire, participate in a consultation, receive coaching support, or contact us.

1. Who We Are

Fit Wisdom operates the website:

Website: https://fit-wisdom.com/

For applicable privacy laws, the data controller responsible for your personal information 

2. Information We Collect

The information we collect depends on how you use our website and which services you purchase.

Personal and Contact Information

We may collect:

  • Full name

  • Email address

  • Telephone number, where required

  • Billing address

  • Account information

  • Communication preferences

Order and Transaction Information

When you purchase a programme or service, we may collect:

  • Programme or service purchased

  • Order number and order date

  • Amount paid

  • Payment and transaction status

  • Refund or dispute information

  • Delivery, access, consultation, or support status

Payments are processed by Shopify and the payment providers displayed at checkout. Fit Wisdom generally does not receive or store your complete credit or debit card details.

Fitness and Nutrition Questionnaire Information

If you purchase a personalised programme or coaching service, we may ask you to voluntarily provide information such as:

  • Fitness goals

  • Nutrition goals

  • Current activity level

  • Exercise experience

  • Daily routine

  • Food preferences

  • Dietary requirements

  • Equipment availability

  • Height, weight, or progress information

  • Injuries, physical limitations, or relevant health considerations

  • Information shared during consultations or progress check-ins

We will only request information that is reasonably necessary to prepare or support your selected programme.

You should not provide medical information that is unrelated to your fitness or nutrition service.

Communications

When you contact us, we may collect:

  • Emails and contact-form messages

  • Customer support requests

  • Consultation notes

  • Feedback and reviews

  • Records of complaints or refund requests

Website and Device Information

When you use our website, certain information may be collected automatically, including:

  • IP address

  • Browser type

  • Device type

  • Operating system

  • Pages viewed

  • Website interactions

  • Referral source

  • Date and time of visits

  • Cookie and similar technology identifiers

3. How We Collect Information

We may collect information:

  • Directly from you when you place an order

  • When you complete a fitness or nutrition questionnaire

  • During consultations or progress check-ins

  • When you contact customer support

  • Automatically through cookies and website technologies

  • From Shopify, payment providers, or other service providers involved in fulfilling your order

  • From third-party platforms you choose to use in connection with our services

4. How We Use Your Information

We may use your information to:

  • Process and manage your order

  • Provide your purchased fitness or nutrition programme

  • Personalise plans according to the information you provide

  • Arrange consultations or progress check-ins

  • Provide customer support

  • Respond to questions, complaints, or refund requests

  • Send order confirmations and service-related communications

  • Maintain transaction and business records

  • Prevent fraud, abuse, and unauthorised transactions

  • Protect the security of our website

  • Improve our programmes, services, and website

  • Understand how customers use our website

  • Comply with legal, tax, accounting, and regulatory obligations

  • Send marketing communications where you have provided consent or where otherwise permitted by law

5. Legal Bases for Processing

Where applicable privacy laws require a legal basis, we may process your information on the following grounds:

Performance of a Contract

We process information necessary to:

  • Complete your purchase

  • Deliver your programme

  • Personalise your service

  • Provide consultations or coaching support

  • Respond to service-related requests

Consent

We may rely on your consent for:

  • Optional marketing communications

  • Non-essential cookies

  • Certain analytics or advertising technologies

  • Processing health-related information where explicit consent is required

You may withdraw your consent at any time. Withdrawal will not affect processing that took place before your consent was withdrawn.

Legitimate Interests

Where permitted by law, we may process information to:

  • Operate and improve our business

  • Provide customer support

  • Protect our website and customers

  • Prevent fraud and misuse

  • Understand website performance

We will consider your rights and interests before relying on legitimate interests.

Legal Obligations

We may process or retain information when necessary to comply with legal, tax, accounting, regulatory, or law-enforcement requirements.

6. Health and Other Sensitive Information

Information about injuries, physical limitations, medical conditions, dietary needs, or health circumstances may be considered sensitive personal information under applicable privacy laws.

Where required, we will request your explicit consent before collecting or using this information.

We use this information only to:

  • Understand whether a programme may need adjustments

  • Prepare a personalised fitness or nutrition plan

  • Provide appropriate coaching support

  • Identify when we should recommend seeking advice from a qualified healthcare professional

We do not use health-related questionnaire information for advertising.

Access to this information is limited to people who reasonably need it to provide the purchased service.

You may choose not to provide sensitive information. However, this may limit our ability to personalise or safely provide certain services.

Fit Wisdom does not provide emergency medical services. If you have a medical emergency or urgent health concern, contact an appropriate healthcare professional or emergency service.

7. Cookies and Tracking Technologies

We may use cookies and similar technologies to:

  • Operate essential website functions

  • Maintain your shopping cart

  • Remember your preferences

  • Keep the website secure

  • Measure website traffic and performance

  • Understand visitor interactions

  • Support marketing activities where permitted

Where required by law, non-essential cookies will only be activated after you provide consent.

You can manage cookies through:

  • Our website cookie banner or privacy settings

  • Your browser settings

  • Any data-sharing opt-out option displayed on our website

Disabling certain cookies may affect website functionality.

Depending on our Shopify settings, Shopify may process information to provide analytics, fraud prevention, personalisation, or other enhanced services. Applicable privacy controls and opt-out options will be provided where required.

8. How We Share Information

We may share limited personal information with trusted providers that help us operate our business, including:

  • Shopify and ecommerce infrastructure providers

  • Payment providers displayed at checkout

  • Email and communication providers

  • Appointment booking or video consultation platforms

  • Digital delivery and customer-support platforms

  • Website hosting and security providers

  • Analytics and cookie providers

  • Professional advisers such as accountants, legal advisers, or insurers

These providers receive only the information reasonably required to perform their services.

We may also disclose information:

  • When required by law

  • In response to a valid legal request or court order

  • To investigate fraud or security incidents

  • To protect our legal rights or the safety of customers

  • In connection with a business sale, restructuring, or transfer

Fit Wisdom does not sell personal information for monetary payment.

Where certain advertising or data-sharing activities are legally treated as a sale or sharing of personal information, we will provide the required notice and opt-out options.

9. International Data Transfers

Some service providers may process or store information in countries other than your own.

Where required by applicable law, we or our service providers will use appropriate safeguards for international transfers, such as approved contractual protections or other recognised transfer mechanisms.

10. Data Retention

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected.

Retention periods may depend on:

  • The type of information

  • The programme or service purchased

  • Customer-support requirements

  • Tax and accounting obligations

  • Fraud prevention

  • Legal claims or disputes

  • Applicable legal requirements

Order and transaction records may be retained for the period required by applicable tax, accounting, and consumer-protection laws.

Fitness questionnaires, consultation notes, and health-related information will normally be retained for:

After the applicable period, information will be deleted, anonymised, or securely retained where continued storage is legally required.

Marketing information may be retained until you unsubscribe or withdraw your consent.

11. Data Security

We use reasonable administrative, organisational, and technical measures to protect personal information against:

  • Unauthorised access

  • Accidental loss

  • Misuse

  • Alteration

  • Disclosure

  • Destruction

Payments are processed through secure third-party payment providers.

Although we take reasonable precautions, no website, transmission method, or storage system can be guaranteed to be completely secure.

12. Marketing Communications

If you choose to receive marketing communications, we may send information about:

  • New fitness or nutrition programmes

  • Coaching services

  • Health and fitness content

  • Store announcements

  • Promotional offers

You can unsubscribe at any time by using the unsubscribe link included in marketing emails or by contacting us.

Unsubscribing from marketing will not prevent us from sending essential transactional or service-related communications concerning your purchase.

13. Your Privacy Rights

Depending on your location and applicable law, you may have the right to:

  • Request access to your personal information

  • Request correction of inaccurate or incomplete information

  • Request deletion of your information

  • Restrict certain processing

  • Object to certain processing

  • Request transfer of your information

  • Withdraw consent

  • Unsubscribe from marketing

  • Manage cookie preferences

  • Opt out of certain data-sharing or targeted advertising activities

  • Submit a complaint to an appropriate data-protection authority

We may need to verify your identity before completing a privacy request.

Some rights may be limited where we are required to retain information by law or where another lawful exception applies.

To submit a request, contact us using the details in the Contact Us section below.

14. Children's Privacy

Fit Wisdom programmes and services are intended for adults aged 18 or over.

We do not knowingly collect personal information from children under 18.

If you believe a person under 18 has provided personal information to us, please contact us so we can review and delete the information where appropriate.

15. Third-Party Links

Our website, programmes, or communications may contain links to third-party websites or services.

Fit Wisdom is not responsible for the privacy, security, or content practices of third parties. We recommend reviewing the privacy policy of any external website before providing personal information.

16. Changes to This Privacy Policy

We may update this Privacy Policy to reflect:

  • Changes to our services

  • Changes to our website or technology

  • New service providers

  • Changes to privacy laws or regulations

  • Changes to how we process personal information

The latest version will be published on this page with an updated revision date.

17. Contact Us

For questions, privacy requests, or concerns about how your information is handled, contact:

You can also use our Contact Us page.

If you are not satisfied with our response, you may have the right to contact the appropriate data-protection authority in your country.